Strategic web design is a process of creating a website that is tailored to meet the business goals and objectives of an organization. It involves understanding the needs of the target audience, researching the competition, and creating a website that meets the needs of the target audience and stands out from the competition. Strategic web design also involves creating a user experience that is engaging, intuitive, and easy to use. 

The design should be visually appealing and optimized for search engine optimization (SEO). Additionally, strategic web design should be responsive to different devices and platforms, ensuring that the website is accessible to everyone. The goal of strategic web design is to create a website that is both attractive and effective, helping to increase conversions and generate more leads.

1. Improved User Experience: Good web design is essential to providing a seamless user experience. An optimal web design makes it easier for visitors to navigate and find what they need quickly. A well-thought-out website design can reduce user frustration and improve satisfaction. 

2. Increased Brand Awareness: Having a well-designed website helps build a brand’s reputation and credibility. Strategic web designs like incorporating logos and using consistent fonts and colors can help people recognize and remember your brand.

 3. Improved SEO: SEO friendly web design includes optimizing the structure and content of websites to improve organic search engine visibility. Strategic web design that includes SEO can help drive organic traffic to your website.

 4. Higher Conversion Rates: A strategic web design can also help improve conversion rates, by enticing visitors to take desired actions or purchase a product or service. 

5. Increased Reach: Utilizing a strategic web design facilitates social sharing which helps to increase the reach of your website. Sharing your website on social media will, in turn, increase your target audience and broaden your reach.

6. Enhanced Usability: With a strategic web design, you can create a user-friendly experience that makes navigation and usage more intuitive.